8:30 - 9:00 | Registration of participants
9.00 - 11.00 | A. WHY OMNICHANNEL?

Chair: Barbora Krásná, Partner, Blue Events

Analyses, trends, visions and strategies for the times when consumers want to buy anytime, anywhere, anyhow

Omnichannel: Vision and reality from the perspective of retail and production

Petr Bena, Category Director – New Business Development, Alza
Potential of the new omnichannel-ecosystem Ondřej Žák, Senior Manager, Retail and FMCG Advisory Services, EY
Czech e-Commerce Market: State and Prospects

Ondřej Klega, Head of Marketing, Acomware

Analysis of the payment behaviour – omnichannel is the reality here and now Richard Walitza, Vice President, Mobile Payments & Innovations, MasterCard Europe
11.00 - 11.30 | Coffee / tea break
11.30 - 13.00 | B. OMNICHANNEL IS NO SCI-FI

Chair: Marta Nováková, President, Czech Confederation of Commerce and Tourism

Presentation of examples of successful omnichannel activities

The joy from good things – in stores and on the Internet
Mirek Černý, Head of Customer Communication, Tesco Central Europe
A successful business is not about channels
Peter Varmuža, Co-Owner, Yeme
Omnichannel ecosystem – more than just sales
Kateřina Holnová, Marketing Director, PetCenter
Makro: From trading to servicing
Jan Koutný, Head of e-Commerce, Makro ČR / Metro SK and Jiří Bílý, Managing Director, U & SLUNO
We live omnichannel!
Michal Meško, CEO, Martinus
13.00 - 14.00 | Business lunch
14.00 - 16.00 | C. HOW TO DO IT?

Chair: Ondřej Aust, Editor in Chief, Médiář

Discussion panel


Petr Bena, Category Director – New Business Development, Alza
David Kolář, Marketing Director, Hornbach
Zuzana Kubišová, Suppliers Service Director SK/CZ, Brandbank
Jakub Mikeš, Shopper & Customer Marketing Leader ČR, Unilever
Martin Rozhoň, CEO, Vivantis
Jakub Šulta, Founder,
Peter Varmuža, Co-Owner, Yeme

16.00 | Finally conference
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